

Strategic Communications
My Approach
My work for you begins with Actionable Insights. A former journalist, I gather critical information by researching and interviewing to learn about your goals, your challenges and your stakeholders. Also, together, we establish Key Performance Indicators (KPIs) so we can measure success.
Next, I begin Bold Execution, acting on the insights I've gathered. Some examples of the work in this phase include message development, media relations, and employee engagement.
Through ongoing Clear-Eyed Calibration, I pay close attention to the KPIs we established to ensure I'm tracking toward success.
References, case studies and client examples available upon request
Capabilities
Strategic Planning, Execution & Measurement
External Communications
Conducting media relations
Providing media training for leaders and subject matter experts
Identifying, booking and supporting speaking engagements
Crisis Communications
Responding to emergent issues in real-time
Creating crisis communications plans
Leading and preparing crisis response teams
Internal Communications
Designing employee engagement programs
Producing live and recorded events, such as All Hands, Town Halls, Leadership Meetings, etc.
Recording and editing video
Executive Presence Programs
Crafting thought leadership messaging
Managing leaders’ LinkedIn pages, blogs and other owned channels
Content & Storytelling
Developing editorial calendars
Writing and editing material for owned and paid platforms
References, case studies and client examples available upon request
